SWAP

DOMUS ACADEMY WORKSHOP

CLIENT: INTERNI

DESIGN TEAM: MBD Gustavo Dolabella, Manuel Torres and David Perugache, Laura Fele

Project Leader: Matteo Ragni | Course Leader: Andrea Totsi | Project Assistant: Georgia Spanao

 

Brand extension to the italian design oriented publication Interni Magazine. Motivated by the interpersonal distance in a digital media era, the project proposes to humanize the technology, willing to increase the physical contact between people. The project allows the user to share professional contacts through a ordinary handshake, sustained by a wearable device able to store and transfer small data to a similar device.

 

The Interni Swap consists in one bracelet - equipped with a transfer-data system -, one digital platform - in this case, a mobile app - and a huge potential source of information about Interni's customers, their lifestyle and relationships.