WHO AM
I ?
Hello my name is David Perugache. I am 28, born and raised in Colombia. I have always been passionate about objects and design. This interest started since high school. I always had the curiosity to know about how things actually work, how they were made and what they were made for. Everything that came into my hands ended in a dismantled state. I thought to myself: why not put my walkman's sound into my remote control car? During my last years of high school I knew that whatever I was going to follow as a career path it would be related to objects.
And now here I am doing what I have always liked, I turned my hobby into my profession. Along with this my other passion is traveling. I have lived in 3 different countries Colombia, England and Italy and I'm looking forward for many more experiences.
WHAT
DO I
DO ?
MA BUSINESS DESIGN - DOMUS ACADEMY, MILAN-ITA
BA INDUSTRIAL DESIGN - UNIVERSIDAD NACIONAL, BOGOTA-COL
I conceive design thinking as a tool that makes the difference in any type of company. A tool for developing innovative, competitive and sustainable business strategies and models for new products, services or strategies that address the complex challenges of today's society.
As a business designer I work as a strategic element in the innovation process in each company. Developing projects using design thinking and a strong human-centred approach which involves a deep research and analyses of the user and the market. During my stay in Milan, I worked with companies such as Armani, Mondadori (Interni Mag), Vertu and others, on developing new business models and creating added value in their products/services/experience through user-centered design.
My interests are: Business Design, Business Model Innovation, Strategic Planning, Product Development, Services and Spaces, Branding, Design Management, Design Experience, Concept Design and Service Design and Entrepreneurship.