WIDU
DOMUS ACADEMY WORKSHOP
DESIGN TEAM: David Perugache
Project Leader: Paolo Lorini | Course Leader: Anthony Louis Marasco | Project Assistant: Francesco Sorrentino
WIDU offers a new experience by allowing families to choose recipes from a menu and be an active part of what happens long before you reach the table to choose the ingredients and learn how to prepare and cook. Is a new concept of family restaurant where knowledge about food is the main actor. A place where eat healthy becomes a funny, delicious and memorable experience for the family. Widu is creating love, passion and respect for food and everything behind it. Widu rebuilt you relationship with food and teach families how to live a healthier life by: enjoying the benefits of organic food, knowing everything behind the ingredients (where, who and how) and learning basic cooking skills.
The project
Above you can find the presentation of the project. Starting with an analysis of the current situation in the food industry in Colombia, problems and trends for 2014 using the example of a family to build fthe storytelling of the project.
Then the explanation of how WIDU FOOD AND WIDU LABS work, the resources and the business model proposed.