MU
UNIVERSIDAD NACIONAL DE COLOMBIA WORKSHOP
ACCESORIES DESIGN
MU is a series of products based on the concept Villain. Aimed to the man who breaks the mold, the one which seeks to awaken those who live around him, imposing to others, he marks a guideline, a man which extracts others of the pre-established scheme to become a role model.
LIBRERIA NACIONAL
UNIVERSIDAD NACIONAL DE COLOMBIA WORKSHOP
EXPERIENCE DESIGN
This work focuses to re-imagining an existing brand and to turn it in what his clients dream. It develops in several phases, from the investigation and diagnose, up to the phase of bocetacion and design of experience.
For the new design of the National Bookshop we focus under the concept of "literary culture" with an approach at the Latin-American literature. From here, the new design focuses in four aspects of the experience: Environment (in the point of sale: sound, lighting and space), Interaction (relation with the client: design of technology and fashion design), visual Identity (as the bookshop appears: graphical design and visual merchandising) and finally Marketing (Strategies, direct and indirect advertising: short, medium and long term.)
VETA DESIGN
PROFESSIONAL WORK
FURNITURE DESIGN
In 2011 a friend and me created a company call VETA. It is a company of furniture design for office and home. It offers solutions of space and distribution. We also offer advisings in interior design. (In Spanish VETA means Woodgrain)
SILK-SCREEN PRINTING LABORATORY
UNIVERSIDAD NACIONAL DE COLOMBIA WORKSHOP
EXPERIENCE DESIGN
This work was a proposal for the design of the Laboratory of Graphic Arts of the National University with special attention to the Silk-screen printing. A project that in outline it illustrates " HOW TO SET UP A LABORATORY OF GRAPHIC ARTS" with ideal conditions for the experimentation and the learning.
The Points of Intervention are: SPACE (working places, industrial safety and hygiene, endowment, storage and traffic) AND EXPERIENCE (appropriation, experimentation, promotion, control, services of academic extension and alliances); without this means that they are two separated components, but both shape an integral proposal.
OBSERVATORIO
UNIVERSIDAD NACIONAL DE COLOMBIA WORKSHOP
RESEARCH
More than a type of furniture, we wanted to address, at least in principle, the cultural aspects of popular furniture. Though this one is a very wide topic, it has not been very studied from the industrial design. We want to answer certain questions to us, to understand better the development of this class of furniture and his social, and like that dynamics to see his importance and the contributions that it can offer to the design. Tthe idea is to study the topic starting from the general to the specific and focus on a particular case such as hairdressers, so that in future cases the issue can be taken up and deepened in other topics, leaving raised questions that invite reflection on the popular.
ADM
PROFESSIONAL WORK
DESIGN IN GENERAL
I worked as a designer in AdM for a year. Among my duties were: design of new harnesses and design of protocols for quality control, development of concepts for new sales and design and development of a point of display. Also I worked as a graphic designer creating pieces for magazines, web and outdoor advertising.